Our italian roast, one roasty sweet cup at a time. Loved for its rich, bold flavor and medium body, our italian roast is a tribute to a place where coffee is an art form and no one settles for a timid cup. Starbucks VIA ready brew italian roast delivers rich, roasty sweetness — in an instant. We use 100% natural roasted arabica beans to create a blend of instant and microground coffee, which means you can enjoy a cup of sturdy Starbucks italian roast anytime, anywhere. Never be without great coffee.